Beyond our internal expertise, we solicit the contributions of a select group of experts who are members of our Practitioner Council. The Council is composed of leaders in relevant social categories from promotion, measurement, and macro market analysis, to platform and security trends and events. Keep your eyes and ears open as these noted industry experts share great insights and are featured frequently at key events.
Eric Ludwig is the Global SVP & GM Consumer, Rosetta Stone. Before joining Rosetta Stone, Ludwig was President & COO of Peekyou.com, a People Search start-up based in NYC. Prior to that, he led AOL’s Search Engine Marketing (SEM) program, where he managed one of the largest PPC budgets in the world. Since 2007, he’s leveraged hundreds of millions of dollars in Search and Social spend to drive growth and engagement at AOL sites like MapQuest, Moviefone, and AOL News. Ludwig also led AOL’s Renewal and Payment Marketing team, a $200 million P&L tasked with retaining AOL’s most-at-risk customers. Early in his career he worked in research and product management at NASA’s NTTC and at VeriSign, and led marketing efforts at start-ups such as CustomInk.com, ThinkGeek.com, and Procapslabs.com.
Sujata Ramnarayan is the Managing Principal of SMStrat, a Strategic Marketing Consulting firm with a focus on Digital Media Strategy, positioning, and improving performance based on analytics, trends, and market research information. Dr. Ramnarayan’s background includes several years in the industry as a Senior Analyst at Gartner where she managed the Digital Media Research program. Dr. Ramnarayan also worked as an Assistant Professor of Marketing at Humboldt State University where she brought changes to the curriculum introducing new courses in Consumer Behavior and Internet Marketing and as an Adjunct Professor of Marketing at San Jose State University. Currently, Ms. Ramnarayan also serves on the board of Career Closet, a non-profit serving under-privileged women.
Michoel is Director of Platform and Product Strategy at social media agency Big Fuel, where he leads Social Labs, the agency’s innovation nerve center. Tasked with evaluating emerging social technologies for global Fortune 500 companies, he provides innovative and effective solutions to a variety of business challenges faced by brands in the social space. Michoel also leads the development of the company’s proprietary software and is a frequent speaker at social media technology conferences and events.
Michoel was born in South Africa, raised in Australia and has traversed the globe. He is an outdoor enthusiast, avid photographer and coffee connoisseur. You can follow him on Twitter – @Twabbi.