Social Hacks on the Rise
You read the headline often: Brand X has been hacked.
Just this year, the media has been abuzz with the news that big names like Microsoft/Skype, Justin Bieber, Forbes, and Snapchat have all suffered embarrassing posts or data leaks at the hands of hackers.
And it’s no surprise, really. Hackers go where the money is, and last year U.S. brands spent an estimated $4.1 billion on social advertising and garnered countless more in social sales. The difference between investing in social versus other marketing areas (e.g., email, web, etc.) is that most of the social spending hasn’t been protected with the right security. History shows that no name or brand is too big or too small to be targeted and, despite the front-page press, very little has actually been done to address the problem.
Nexgate’s Guide on How to Stop Social Media Account Hacks
To help brands fight back against hackers, this week Nexgate released the first comprehensive guide to stopping social media account hacks. This new “how-to” guide goes through common techniques used by hackers to infiltrate social media accounts, such as phishing attacks, browser and cookie attacks, and taking advantage of poorly maintained passwords. It lays out specific steps that your social media and IT professionals can take to reduce risk and prepare for recovery. Get the Report
What You Can Do to Stop Hacks and Hijacks
Stopping social media hacks requires a combination of policy, process, and technology. Here are three key recommendations to help protect your accounts:
1) Discover your social infrastructure – Knowing which accounts you have is the first step in securing them. After all, you can’t protect something if you don’t know it exists. Employees and partners will often create accounts related to your brand, so use technology to continuously scan for branded accounts, including fake accounts that could be used in phishing attacks or targeted scams.
2) Streamline and persistently monitor your social account footprint – The more people and apps have access to your accounts, the greater the number of targets for hackers. Limit the number of users, admins, and apps on your social accounts to minimize risk. Additionally, beef up your basic security measures by making sure all your passwords are complex and refreshed regularly, and implement an automated social media security solution to monitor users, apps, and accounts for changes and to enforce workflow procedures.
3) Respond immediately to incidents – Don’t wait to take reparative action, such as removing unwanted content posted by a hacker from your page. Here, manual effort will only get you so far. The best way to do this is through automated technology, like Nexgate’s ProfileLock, which will act instantaneously after a hack has taken place to address the problem and put your social accounts back on track.
For more steps you can take to stop and remediate account hacks and hijacks, download Nexgate’s “How-To” Guide on How to Stop Social Media Account Hacks. Want to learn more about how hacks have affected big names? Check out our interactive Major Social Media Incidents Affecting Big Brands chart and get the lowdown on who’s been hacked.Read more