Identify Fake Social Media Accounts & Protect Your Brand

Fake Social Media Accounts

IDENTIFY FAKE SOCIAL MEDIA ACCOUNTS THAT USE YOUR BRAND FOR FRAUD

Fake accounts are among the most common enterprise social media security challenges. Threat actors create fraudulent accounts that masquerade as your brand or employee to sell bogus product, distribute malware, broadcast false information, steal account credentials, or simply embarrass the brand.

Facebook estimates that there are 14.3 million “undesirable” fake accounts created specifically for spamming, scams, etc. These accounts appear and change on a daily basis. No security or marketing team has the time to constantly scour the social universe to identity and analyze every post on every potentially fake account.

The solution is simple: Proofpoint Social Media Protection (formerly Nexgate).

 

Starbucks Fake Social Media Account

@StarbucksCredit is a fake Twitter account that promotes work from home scams and bogus giveaways designed to collect personal information.

Want to learn more about the threats facing the Fortune 100?
Check out our infographic!

Protect Your Brand from Fake Social Media Accounts

Proofpoint’s SocialDiscover identifies all brand-related accounts and the highest risk accounts among them based on adherence to brand guidelines, proper use of brand images, account profile attributes, and levels of suspicious activity (profanity, unapproved applications, malware links, unapproved profile changes, etc.

Discover Social Media Account

Discover Accounts

SocialDiscover automatically scans Facebook, Twitter, Google+, LinkedIn, and other social media networks to discover, notify, and report on all brand accounts – including fake accounts. With SocialDiscover, you’ll know within minutes if anyone, anywhere in the world has created an account that misrepresents your brand.

Risky Account Detection

Many organizations are faced with managing risk for hundreds of brand-related accounts – some actively managed and others unmanaged. But not all unmanaged or unauthorized accounts are highly risky. Some may be managed by partners supporting promotional campaigns. Others are unapproved but benign pages run by employees in remote regions. And of course, some are truly fake accounts using your brand name and images to defraud customers.

SocialDiscover’s Risk Account Detection technology analyzes all brand-related accounts and prioritizes the results to identify those high risk accounts most likely to be fake. Risk analysis is based on adherence to brand guidelines, proper use of brand images, account profile attributes, and levels of suspicious activity (profanity, unapproved applications, malware links, unapproved profile changes, etc.) With SocialDiscover, you’ll know exactly which accounts represent the greatest risk and therefore require the most immediate response.

See how our technology detects suspicious and fraudulent accounts posing as your brand on social media.

Top Regulatory Risks Report

Nexgate-Customer-Netflix

“We’ve used Proofpoint’s SocialDiscover successfully to help take down hundreds of fake social media accounts created by fraudsters.”

– Mike Kail, Vice President of IT Operations

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