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Are Your Brand’s Social Media Accounts Protected and Compliant?

Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk.

Altimeter Group, August 2012

gartner-2013-cool-vendor-learn-moreProtecting your social infrastructure and ensuring compliance is critical to maximizing your social media investment. Companies need to protect their growing programs, prevent brand embarrassment, and avoid costly compliance violations and audits.

Just recently, NPR (National Public Radio), FIFA, and The Associated Press all experienced breaches to their social media accounts. In fact, the AP hack sent the Dow Industrial Average crashing nearly 150 points. What would the impact be to your brand if your social media accounts were hacked?

Nexgate provides a cloud-based solution that allows your organization to centrally discover, audit, and protect its presence and accounts on the Social Web. This solves the rising infrastructure brand protection and compliance challenges that organizations face, including:

Social Media Brand Protection and Compliance

Prevent Social Account Sprawl

Have you ever wondered how many social media accounts have been created in your brand’s name? Nexgate lets you:

  • Inventory and track what’s owned, fraudulent, redundant or orphaned;
  • Find and report on fraudulent accounts.

Of the 50 million Facebook pages and 76 million fake Facebook accounts overall, what is real and safe? ~ Computer World, 2013

Stop Social Account Hacks and Tampering

How do you prevent hackers from overtaking your branded accounts and record activity to satisfy an audit? Nexgate lets you:

  • Detect and remediate Facebook, Twitter or other social media account hacks;
  • Catch inappropriate changes to accounts and record change logs for auditors.

Brand and enterprise-run accounts on Twitter, Facebook, and other social networks will get hacked at an increasing pace. They will cause more headlines, result in more hard costs, and will have a direct impact on brand trust and other less measurable costs. ~ Social Media Monthly, February 2013

Remove Abusive, Exploitative and Offensive Content

How do you moderate content efficiently to automatically remove ‘bad’ content and prevent embarrassing mistakes? Nexgate lets you:

  • Protect your audience from spam, hacks, abusive, and offensive content, as well as bullying;
  • Optimize your resources so your team isn’t wasting time moderating ‘bad’ content;
  • Reduce liability of hosting protected data revealed by fans and followers.

Organizations will be held responsible for the content on their owned accounts regardless of source. ~ Forbes, December 2012

Manage and Control Social Media Apps

How do you inventory and control the apps that are authorized to publish to your social accounts? Nexgate lets you:

  • Protect your audience from spam, hacks, abusive, and offensive content, as well as bullying;
  • Optimize your resources so your team isn’t wasting time moderating ‘bad’ content;
  • Reduce liability of hosting protected data revealed by fans and followers.

Even the best social media policy models won’t work if there is no way to enforce them. ~ SC Market Scope, January 2013

Ensure Regulatory Compliance & Corporate Governance

How do you ensure governance and compliance across your entire social media infrastructure? Nexgate lets you:

  • Adhere to compliance standards for social media by your industry type, including: FINRA, LIMRA, FDA, HIPAA, FTC, FCC, and more;
  • Protect your audience’s regulated data and prevent liability issues.

What most companies haven’t come to grips with is the corresponding compliance risks of brand owned social infrastructure. ~ Corporate Compliance Insights, March 2013

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