Social Media Publishing App Control
PREVENT UNAUTHORIZED APPS FROM PUBLISHING
Most enterprises have invested in a social media content publishing tool and workflow. It’s a best practice that improves quality and reduces risk. However, Proofpoint Social Media Protection’s (formerly Nexgate) analysis of data from nearly 100 organizations reveals that the average enterprise has 9 different apps posting to social media! Native web interfaces, photo sharing, blogging, mobile phone, and other apps all find ways to circumvent approved workflow. These apps are not only a source of spam and inappropriate content, but a path that attackers exploit to access your accounts.
It’s not just third-party apps that expose you to risk. Your own web apps (support, etc.) can publish too. Even social networks themselves can publish to each other. This means that, for example, if your Pinterest account is compromised, hackers can publish malicious content directly to connected social properties. Every connected publishing app increases your attack surface.
Have you ever wondered how many apps your admins have connected to your accounts? There is virtually no way to know since, in most cases, each admin has no visibility into the settings of other admins.
Why keep paying for a content publishing tool if your users are not going to use it? What if you could authorize only approved publishing tools, thereby enforcing workflow, reducing attack risk, and improving content quality?
With Proofpoint Social Media Protection solutions, YOU CAN!
A KitchenAid social media manager authorized his Twitter for Windows mobile phone app on both personal and @KitchenAid accounts. When he tweeted tasteless personal comments during a presidential debate, he forgot that his phone app was pointing to the @KitchenAid handle – with disastrous results. Proofpoint’s Social Media Protection Publishing App Controls would have prevented this blunder.
How many apps are connected to your social media accounts?
Schedule a demo and we'll find out together.
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