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The informal, fast-paced nature of social media creates an environment where employees are far more likely to mistakenly share sensitive information. As a result, SEC, FINRA, HIPAA, and others are being re-engineered to cover increased brand use of social media. If you’re in a financial, healthcare, or other regulated industry, and your brand is social, you’re probably giving thought to how to address the many regulations governing your organization.
Social media marketers aren’t compliance experts. Similarly, security and compliance officers aren’t social media experts, let alone engaged in what your brand is doing in the social web. Bridging the gap between social media compliance and marketing practice can be a big challenge.
Fortunately, Proofpoint SocialPatrol can help!
A bank customer creates a compliance liability for the bank by sharing his own credit card number on the bank’s Facebook page. Proofpoint SocialPatrol identified and remediated the blunder.
SocialPatrol simplifies social media data loss prevention (DLP) and compliance. Within minutes, you can apply policy designed for your specific industry and regulations that triggers alerts and/or deletes content whenever confidential data is exposed within any of your social media properties.
SocialPatrol provides predefined content categories, policy templates, and reports for a range of regulatory requirements.
Simply select a policy (or create your own) and customize remediation actions (e.g. log, notify, or delete). SocialPatrol will then automatically scan content across all social media properties, enforce policy, and provide detailed reports for auditors.
Posts and comments in social media aren’t the easiest to discern. Odd phrases, conjunctions, and abbreviations litter most Facebook, Twitter, and other social networks. This informal language makes it difficult for traditional pattern matching technology to tell the difference between something that’s innocuous and a compliance violation.
SocialPatrol’s patented Deep Social Linguistics Analysis (DSLA) content inspection engine applies natural language processing technology to accurately detect compliance violations embedded in the natural tongue of the social web. DSLA goes beyond keywords and dictionaries to analyze content within the context it’s presented – across an individual post to the entire thread.
These analytics, combined with expansive coverage for specific regulated data types, provide incredible detection accuracy.
There are more than 3 billion likes and comments on Facebook alone each day. The amount of content generated across all of your social media accounts is likely too much for you to sift through manually. SocialPatrol automates content scanning, incident identification, alerting, remediation (deletion), and reporting, saving you significant time and money. With automated scanning and enforcement, you’re free to focus on real problems, not noise.